Improving engagement on Instagram without having recurring and loyal users will not do any good. You must get your target audience to reach your Instagram account and decide to stay. These are the keys to impact your followers and make them decide to stay. That is, grow your business on Instagram.
1. Promote and optimize your profile
Inform on your website, corporate blog and in the rest of the social networks that the Goread.io company has that you have Instagram.
2. Adapt the content to your audience
As a company, limit yourself to sharing interesting content that gives value to your followers. It is advisable to establish strategies beyond selling. Instagram does not market, but builds loyalty.
3. Use hashtags
You can use hashtags to increase your reach, have greater visibility and make it easier for other users interested in your topic to find you.
4. Share your content on other platforms
Instagram is a platform that gives us the opportunity to quickly and easily share images on Twitter and Facebook, and you can take advantage of it to unify your content.
5. User Generated Content (UGC)
Invite them to post their own posts with a custom hashtag for the occasion, or directly mention your company’s profile name. The result will have a direct impact on the satisfaction of your customers and the degree of commitment acquired.
6. Measure, measure and measure again
Every action typified in a digital marketing plan must carry behind it a series of metrics to analyze. You can use Instagram Insights itself within the app, where you can see post engagement, clicks to your website, and helpful demographics about your audience.
Other applications and websites to measure and analyze Instagram metrics are, for example, Goread, which is paid and offers services at lowest cost.