OTT platforms have taken the world by storm since the pandemic, though their presence has always been here. Is it OTT or broadband connectivity that helped these grow individually? Read on to know more.
How did the OTT business expand?
OTT means over-the-top, which refers to any streaming service that delivers content on the internet. It grew over the last three years exponentially, as viewers can stream content on the go, anywhere and anytime. This also grew as this does not necessarily require TV, as films and series can be watched on mobiles and laptops. All you need is a stable internet connection to enjoy these OTT platforms. Let’s see how OTT and broadband industries grew together.
The global impact of OTT
The effect of OTT on age groups
Research shows that children between 8-15 years of age are much influenced by OTT platforms, as there are many child-friendly contents. They feel that the OTT offers are not only for entertainment but also serve educational purposes.
Many OTT shows and series serve entrepreneurs throughout India, in some way or another, say many who have run family businesses for a long time—people below 50 in business opine that OTT platforms help them revive their business tactics now and then.
The older generation, above 60 years, feels less lonely with Netflix, Disney+Hotstar and Prime Video, especially during the lockdown and after the pandemic, as they were reported to have anxiety due to increased death rates.
OTT and broadband expansion
The rapid evolution of internet infrastructure in the country led to the growth of OTT in India. India has fiber, satellite, 4G and 5G connections, and cable and DSL broadband services. Another reason for OTT’s explosion is the hefty prices people have to pay for cable TV, which doesn’t offer what many expect these days. Though cable connections are prevalent in middle-class households and hamlets across India, many internet service providers strive to expand to all the nooks and corners.
Apart from movies, series and documentaries, Disney+Hotstar provides cricket, football and other sports matches in all Indian languages, which is another reason for thousands of people opting for streaming platforms.
How does the OTT industry help broadband expand? It’s pretty simple. Many choose broadband plans for a home that offers them unlimited internet and OTT subscriptions, which traditional cable services do not provide. This is how broadband, and OTT entered many Indian households when the covid-19 was at its peak. Airtel and Jio partnered with the top streaming giants in India promising higher video resolution to increase their revenue, and so did Excitel.
Why should you choose Excitel?
While other broadband providers increased their tariffs, especially when a few plans offer OTT subscriptions, but, Excitel’s 200, 300 and 400 Mbps plans are already offered at affordable rates, along with which you can enjoy OTT subscriptions for reasonable rates. Visit our website to learn more about our exciting OTT plans for unlimited fun during your weekends!
FAQs
Which broadband is best for the OTT platform?
Everyone’s choice would be Excitel, as our fiber plans and OTT subscriptions are carefully curated and budget friendly.
Does Excitel fiber provide an OTT subscription?
Yes, Excitel fiber offers an OTT subscription. To know more, visit our website and get the right OTT plan for your family today!
What are some of the latest trends in the OTT industry?
Experts claim that OTT is all set to get more revenue in 2023, as the streaming platforms plan to offer content on a more personalised level. Enjoy watching all the films and series of your favourite genre!