An บริษัทรับทำ seo essentially takes care of the digital part of their clients’ businesses. This includes publishing optimized content for blogs and portals, social networks and all the pages that make up a website or e-commerce.
In this context, they can also make adjustments in the programming area or even develop complete websites.
What are the advantages of hiring a specialized SEO agency?
Another question I often hear from people I work with or interact with on a daily basis is about the advantages of hiring SEO agencies.
This is not a very easy question to answer, since the main point to be considered concerns the objectives of the person who hires.
So, if your business doesn’t have clear goals, you’re taking the first step towards becoming frustrated by forming this type of partnership.
On the other hand, an SEO company can also help by indicating possible goals, as long as they have enough experience in their niche market.
Considering these points, further on I highlight the precautions you need to take before hiring an agency.
After all, as in every industry, there are good and bad professionals.
But, under ideal conditions, it is certain that an SEO company generates very relevant gains, in view of the advantages pointed out below.
Your best targeted digital marketing
Another fact that surprised me in the aforementioned SEO Trends survey is that, in 82% of Brazilian companies, digital marketing is handled internally, in most cases by just one person.
Only the remaining 18% leave their strategies and actions to an agency, which, in my view, can indicate a worrying trend.
This is because agencies are companies that have the necessary knowledge to analyze a business in light of the latest concepts in digital marketing.
Therefore, with this partnership you will be sure that your actions will be well oriented and adjusted to what is most effective in internet strategies.
Better targeting of resources
Nothing prevents your company from forming its own team to take care of your digital marketing and SEO, but is this the best solution for you?
After all, hiring professionals has a budget impact that midsize and small organizations may not be ready to take on.
In large companies, the loss may be in the ability of their professionals to keep up to date in a market that has evolved at an incredible speed.
Here, it is worth highlighting another piece of data from SEO Trends: none of the respondents answered that they use Google Data Studio in their actions.
This is something that worries me, as this is one of the most important tools I consider to guide an SEO strategy.
For this reason, I believe that a partnership with a company in this field is the best way to direct your resources well, because it saves costs with teams that are outdated in their practices.
Content and social networks that generate results
This is the most sensitive point and goes back to people’s great doubts about the effectiveness of the agencies’ work.
After all, what results do they produce that an in-house team is not able to achieve?
Again, in this case I highlight the greater ability of an SEO company to make use of the best practices in the market.
After all, it may not seem like it, but digital marketing is too broad to be handled by just one person.
While it also doesn’t require such large teams, depending on the size of the business, having a small infrastructure can limit the possibilities.
In this way, content published on blogs and social networks will not have the necessary impact to attract, convert and, ultimately, generate good results.